Report from ATA 2011

This was my first time at the ATA show and let me tell you, I had a blast walking around, checking out all the new products and archery equipment. This years attendance surpassed last years, so it was a great turnout despite the steady snowfall outside the doors of the Indiana Convention Center.

I came across a lot of new and exciting products and I’m going to describe some of my favorite picks:

At ATA 2011, Sent Blocker launched their very own line of harnesses:

The Tree Spider= New world of tree safety “Live on the Edge”

They have the speed and vest harnesses which are light, easy, fast & safe.

Harness = 2.1 lbs, retails for 139.99
Vest = 3 lbs, retails for 179.99

  • Integrated clips to secure harness into your favorite SentBlocker Jacket
  • Provides optimum tether length to reduce fall distance yet allows for full shooting freedom
  • Bungy tether, no solid jerk from fall, no tear away straps provides one smooth fall
  • Ario Mesh Back, form-fitting contoured provides perfect fit and all-season comfort
  • One pull shoulder straps simultaneously adjusts the legs at the same time.
  • Venom buckles are custom CNC machined aluminum to reduce weight and exceed ANSI safety

Hunter Safety System Pro Series

  • 8 pockets for huge storage space
  • Ventilated Mesh Design
  • New slimmer tailoring with elastic sleeve holes for a snug fit
  • Single font buckle
  • New lighter, quicker leg strap buckles with silent rubber coating
  • Built-in Binocular/Rangefinder strap
  • Break away tether to create a cushioned fall

Hunter Safety System ULTRA LITE harness

New features for 2011 : Comes in Realtree with Binocular/Rangefinder straps! Other Features:

  • Packable and Portable at only 2 lbs
  • Padded shoulder straps for added comfort
  • EXTREME ventilation for warm weather
  • New Lighter, quicker leg strap buckles with silent rubber coating
  • Single front buckle

What is new for Hunter Safety System in 2011??

Something I am super excited about!! Its time for the ladies to shine in their new Lady Pro Series safety vest, now tailored for women!! Lady Pro features the same great convenience as other Pro Series vests with a smart pink trim that sets it apart and a few different features such as:

  • 6 pockets for huge storage space
  • Single front buckle and lightweight bust buckle

Stoney-Wolf Productions

Stoney Wolf is one of the largest outdoor media companies in the country. They produce and distribute over 300 products through catalogs and sporting good stores worldwide. Stoney-Wolf product lines include hunting DVDs, Game Gourment, fishing DVDs, hunting DVDs, Video games, Wild game cookbooks, calls, and much more for the outdoor enthusiast.

Started late 90s, Dangerous Hunts, Head Game manufactured it using all of their hunting footage. And the hunting video game genre started and it snowballed from there…

“Hardest thing to do is to keep these video games on stock in the stores!”
AR Hunt Rifle Wii

  • Gives you realistic shooting action with improved aim. Is fast becoming the most popular hunting rifle for sportsman.
  • Features removable stock, scope, bipod, and barrel for use in 4 different modes
  • Contains real functioning trigger for operating the Wii remote
  • Authentic size and feel
  • Works with numerous Wii hunting games, Easy to use, lightweight, orange tip for safety

Matthews Bowhunting Wii Games and Bow Bundle

Stalk, strike and retrieve a variety of wild game with the world’s most innovative bow technology. You can create the bow and arrow of your dreams, and shoot with the highest level of precision. This sold over 10,000 after a month of their launch.

Product Features:

  • Three different game modes include Classic Hunt, Arcade Mode, and Target practice

New 2011 Bow = The INVASION CPX

It combines BowTech’s phenomenal HardCore Limbs, OverDrive Binary cam system, and FLX-Guard cable containment with the new CPX technology. They describe as scary accurate, deadly quiet, and blazing fast. “The Invasion in Now”


  • Brace Height: 7 inches
  • Axle to Axle: 31 1/32 Inches
  • Draw Length: 26-30 Inches
  • Peak Draw Weights: 50/60/70/80 lbs
  • IBO/ATA Speed: 343 fps
  • Kinetic Energy: 91.45 ft-lbs
  • Effective Let-Off: 80%
  • Mass Weight: 3.9lbs

TightSpot Quiver

  • Slides in tight to your bow, where it exerts virtually no accuracy-affecting torque!
  • Unparalleled lightweight quiver adjustment for the ultimate in balance and bow performance.
  • ArrowWedge Gripper System allows for individual arrow tightening; never lose an arrow again.
  • Integrated 4-way Vibration Absorption System that kills vibration.

Winchester Archery

2011 introduces a new generation of compound bow and crossbow technology that is taking the bowhunting world by storm. “The Ride Continues”.

Two track technology for AST cam and ARC cams (Patent Pending). AST cam is the driving force behind the Quicksilver 31 & 34 which have exceptionally high aroow speed, smooth draw and an incredibly quiet shot. Independent draw length modules are available in one half inch increments. Also has adjustable let-off and a granite solid black wall. Perfect for the bowhunter looking for trajectory flattening speed with accuracy built in.

Quicksilver 31

  • Speed: 335 FPS
  • Wight: 3.8 lbs
  • Brace Height: 7.25 in
  • Axle to Axle: 31 in
  • Draw weight: 50,60, 70 lbs max

Winchester Archery’s line includes: Quicksilver 31, Quicksilver 34, Vaquero, Tracker, Destiny (female Bow), Thunderbolt ( Youth Model), and the Stallion Crossbow.

Barnett Crossbows

400 CarbonLite

New for 2011, The GHO ST either 400 or 350 CarbonLite

  • 185 Draw Weight
  • 151 Ft. Pounds of Energy
  • 15.75” Power Stroke
  • 400 FPS
  • 7.8 lb Weight
  • 38” Length, 24” Width, 22 Arrow Length

Overall, ATA was a blast. I know this is a random list, but I hope you enjoyed my picks. Stay tuned to my picks from SHOT Show 2011!

About the Author

Larysa Switlyk

Larysa Switlyk

Larysa Switlyk is from Sarasota, Florida. Her goals include following her passion for the outdoors, learning as much as possible about hunting and fishing, stressing the importance of regulations, becoming a role model to both men and women, and encouraging women to get more involved in outdoor sports.